There is a war raging in the real estate industry. It’s a quiet, high-stakes battle being waged behind the scenes. But make no mistake, the outcome will affect millions of homeowners, tens of thousands of agents, and the future of how homes are bought and sold in America. On one side is a powerful alliance:...

As the national presidential election looms, we’re bombarded with campaign commercials—each championing a brighter future or forecasting dire outcomes if you vote for the opponent. With the election a mere week away, it’s a prime time to reflect on the qualities that define great leadership. Let’s delve into the legacies of three U.S. Presidents who...

Who’s the Genius Here?  Was Marilyn Monroe smarter than Albert Einstein? If we measure smarts by IQ alone, Marilyn edges out with a score reportedly five points higher than the famed physicist. Yes, that’s right—Marilyn Monroe, often pigeonholed as the quintessential blonde bombshell, had an IQ of 165, surpassing Einstein’s by a small but significant...

I’ve been in the news a lot this past week. The company I founded, 72SOLD, was just recognized for an unprecedented achievement. We grew bigger, faster than any firm in our industry. After only five years in business, we are the 2024 Inc. 5000 #2 ranked real estate firm in the nation, just behind a firm...

Have you heard the joke that marketing is like sex? Every company thinks they’re good at it…but few actually are.  That joke is usually followed by a statement like, “It’s easier to identify a hundred companies that market poorly than ten that market superbly.” So what is great marketing? What distinguishes one company’s marketing from the rest?   To answer...

My dad started a real estate firm in Cincinnati, Ohio when I was very young. Over the next 30 years he built it up to seven offices and over 300 agents. So, I literally grew up in the real estate business. After I graduated law school, I decided it would be a lot more fun to...

It’s an iconic story of two young men. Picture a beautiful, spring afternoon 25 years ago. Two young men stand next to each other, graduating from a small, midwestern college. These two graduates are very much alike. Better than average students. Personable. Lots of friends. Big hopes and dreams for the future. And coincidentally, both have...

Yes, you read that right…Spongemonkey. I know, the name alone might make you cringe. Spongmonkeys were the pair of horribly annoying, disfigured, singing rodents that appeared in Quiznos’ commercials in 2004.  One sings obnoxiously off key, while the other strums a few depressing chords on an out of tune guitar.   It was one of the worst ideas in...

In the roaring heart of the 1920s, amidst the cacophony of a burgeoning city, Samuel, a savvy saloon owner, stood at the precipice of a transformative era. Prohibition, a wave of change, was sweeping over the land, casting shadows on establishments such as his. Once a hub of mirth and merriment, Samuel’s saloon thrived as a...