Have you heard the joke that marketing is like sex? Every company thinks they’re good at it…but few actually are.  That joke is usually followed by a statement like, “It’s easier to identify a hundred companies that market poorly than ten that market superbly.” So what is great marketing? What distinguishes one company’s marketing from the rest?   To answer...

It’s an iconic story of two young men. Picture a beautiful, spring afternoon 25 years ago. Two young men stand next to each other, graduating from a small, midwestern college. These two graduates are very much alike. Better than average students. Personable. Lots of friends. Big hopes and dreams for the future. And coincidentally, both have...

Yes, you read that right…Spongemonkey. I know, the name alone might make you cringe. Spongmonkeys were the pair of horribly annoying, disfigured, singing rodents that appeared in Quiznos’ commercials in 2004.  One sings obnoxiously off key, while the other strums a few depressing chords on an out of tune guitar.   It was one of the worst ideas in...

In the roaring heart of the 1920s, amidst the cacophony of a burgeoning city, Samuel, a savvy saloon owner, stood at the precipice of a transformative era. Prohibition, a wave of change, was sweeping over the land, casting shadows on establishments such as his. Once a hub of mirth and merriment, Samuel’s saloon thrived as a...