There is a war raging in the real estate industry. It’s a quiet, high-stakes battle being waged behind the scenes. But make no mistake, the outcome will affect millions of homeowners, tens of thousands of agents, and the future of how homes are bought and...Read More

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As the national presidential election looms, we’re bombarded with campaign commercials—each championing a brighter future or forecasting dire outcomes if you vote for the opponent. With the election a mere week away, it’s a prime time to reflect on the qualities that define great leadership....Read More

Who’s the Genius Here?  Was Marilyn Monroe smarter than Albert Einstein? If we measure smarts by IQ alone, Marilyn edges out with a score reportedly five points higher than the famed physicist. Yes, that’s right—Marilyn Monroe, often pigeonholed as the quintessential blonde bombshell, had an...Read More

I’ve been in the news a lot this past week. The company I founded, 72SOLD, was just recognized for an unprecedented achievement. We grew bigger, faster than any firm in our industry. After only five years in business, we are the 2024 Inc. 5000 #2 ranked...Read More

Have you heard the joke that marketing is like sex? Every company thinks they’re good at it…but few actually are.  That joke is usually followed by a statement like, “It’s easier to identify a hundred companies that market poorly than ten that market superbly.” So what is great...Read More